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Steel requirement for Auto sector93

SteelrequirementforAutos;Presentationby;DeepakThukral;GeneralManagerSupplyChai;InternationalConference2; Contents;UpdateonAutoIndustry&;Steelrequirementsandfutu;Expectationsfrom

Steel requirement for Auto sector

Presentation by

Deepak Thukral

General Manager Supply Chain Division Maruti Suzuki India Ltd

1

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Contents

Update on Auto Industry & Maruti Suzuki India Ltd

Steel requirements and future trends of steel

Expectations from Steel Mills

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

2

Indian Automotive Industry-Hubs

New Hub : Uttaranchal

NORTH

WEST MAN EAST

SOUTH

Indian position worldwide in automobile manufacturing ? Two wheelers ? Small cars ? Overall car production 2nd 3rd 7th

? Commercial vehicles

8th

3

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Automotive mission plan 2016

Document prepared by Government of India in consultation with ACMA & SIAM

Automotive Industry viewed as “Locomotive

for Growth” Turnover $ 35 Billion to $145 billion Automotive Plan 2016 Export Employment $ 4.1 Billion to $35 billion + 25 million

Will contribute 10% of the Country’s GDP and 30~35% of the Industry GDP

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Key Drivers for Growth

Finance Availability

Poor public transport system

Improved Infrastructure

Key drivers

Low car penetration

Rising Family Income Favorable duty structure

Exchange of Cars

Changing lifestyle

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Indian pockets growing deeper

Annual Income (INR) More than10,00,000 5,00,000-10,00,000 2,00,000-5,00,000 90,000-2,00,000 Number of Households in 2010(million) 1.2 2.4 10.9 91.3 Expected Households in 2015 (million) 3.3 5.5 55.1 106.0

Less than 90,000

TOTAL

101.1

206.9

74.1

244.0

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Passenger Cars Growth Scenario

+4 %

+27 +28 % +14% CAGR +3 % +15 % +18 % +22 +8 % % % +37 +4% +8% %

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

India as a small car Hub!!

+50%

18 mn 12 mn

+33%

441,710

331,535 FY 08 ~09 FY 09 ~10

146,156 68,835

2008

2012

Indian Passenger Car Export

Maruti

Global small car market to grow by 50% in 4 years

Source: Roland Berger, SIAM

Automobile Export from India Increases

……….increasing opportunities!!

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

MSIL Update: Product & Services

( )( )

ABS EBD

AUTOMATIC

14

Engines 933 Dealers in 666 cities

Models

TODAY

D

POWER MID

injection

Fuel

POWER

7

YESTERDAY

[A/ C]

POWER

2946 service centers in 1395 towns

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

MSIL Update: Sales over the years

+17.3%

7.8

2005-06

5.7

2006-07

6.7

2007-08

2008-09

7.8

2009-10

10.3

2010-11

Value is Lacs

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

12.7

MSIL Upda

te: Capacity & Investments

Gurgaon

Capacity 750k

Manesar

Capacity 550k

Further Expansion at Manesar for 250k

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Steel Consumption Per Capita

Steel Consumption Per Capita of India

70

1200

Steel consumption per Capita in 2010 (in Kg)

55

1077

60 50

Qty in Kg

CAGR 7.8% 46 41

33 37

50 45

1000 800 600 400 200 0

772 501

40 30 20 10 0

427 299 267 206 55

2004

2005

2006

2007 Year

2008

2009

2010

S Korea Taiwan

Japan

China

EU (29)

US

World Avg

India

Source: World Steel Association

Steel Consumption Per Capita in India is steadily catching up with that of World Markets. Infrastructural investments in Tier-2 towns is going to escalate the consumption.

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Typical Material Weight in Cars

Others 37%

WT. (KG) 500~ 600

STEEL 53%

PLASTIC 14%

STEEL ALUMINIUM PLASTICS OTHERS

ALUMINIUM 5%

Steel is a major raw material for a car, it forms 50-55% of Car by Weight and 80% by Cost of raw Material in a car.

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

MSIL Auto Grade Flat Steel Consumption Pattern

1400 1200

Quantity, '000 MT

~ 1100

15%

36%

1000 800

~ 636

600 400

517 345 226 243

132

111

380

275 210

170 242

260

140

120

200 0

120

106

195

150

350

286

FY200405

FY200506

FY200607

FY200708

FY200809

FY200910

FY201011

FY201516

In-house

Vendor's

Auto Grade Steel Consumption to grow by 15% in future

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Trend of High Tensile usage & requirement

Crash Safety & Fuel Economy

‘00

‘10

‘13

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

High Strength Steel (HSS)

Crash Test

Improvement of Crash safety

Weight Reduction

same weight

same absorbed energy High Strength t=1.4mm Normal Strength

Normal Strength t=1.4mm

t=1.6mm

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Example of HSS in Automobile

Soft Steel Sheet

590TRIP 590 high-burring 780

590TRIP, high-

burring

780D P

690TRI P

780 high-burring

780

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Typical usage of Steel in Auto sector

Current 440~540 MPa

340~390 MPa

Usage 590 MPa

980

Future Usage

780

260~270 MPa

780

590

Tensile Strength, MPa

Current 2011-12

590

Forecast 2015

440

Higher Usage of440 High Tensile Material

340

340

270

Tensile Strength

270

Low

Volume

High

Low

Volume

High

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Steel Requirement of Future: GA

Non coated

Increasing customer expectation of anti-perforation Regulatory requirement for export models

GA

? Current usage for Export Vehicle ? Likely usage for domestic vehicle with increased customer expectation for antirust warranty ?Domestic availab

ility of GA is less.

GA would gradually replace CR to attain higher anti-rust performance

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Typical GA usage of MSIL

Future GA Usage

60 50

Domestic availability as per Spec is very less 100% GA is imported Require more Local Source

40 30

GA

% Usage

40 30 20 10 0

5 9

12

15 0

2010

2012

2013

2014

GA would gradually replace CR to attain higher anti-rust performance

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Steel Sourcing pattern

Grade of Steel

CR upto 270 MPA CR 440 MPA CR 590-980 MPA HR upto 440 MPA HR >440 GA CR 270 MPA GA HR 270 MPA

Local

Import

GA CR 440-590 MPA

GA HR 440-590 MPA

Scope for Indian Steel Mills to localise

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Future Steel Usage : Thin Section HR

Typical distribution of different thickness of steel usage

Others thk 82%

1.2 mm 1.4 mm 1.6 mm Others

1.6 mm 8% 1.4 mm

1.2 mm 4% 6%

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Future Steel Usage : Thin Section HR

1.6, 1.4, 1.2 CR / HR

VAVE proposal for cost effectiveness

1.6, 1.4, 1.2 HR

Concern : Non avaialbility of thin section HR

?Actual usage is CR in thin section even if design is in HR. ?Designers forced to use CR as thin section HR not available. ?Indian Steel mills started producing 1.6 HR : ?But limited quantity available due to productivity issue. ?1.2 & 1.4 mm HR still to be stabilized and produced in mass scale.

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Steel requirement: Fuel Tank

? Earlier Terne coat (Lead & Tin Coated) Steel was in use ? With the implementation of ELV compliance, Terne Coat has been replaced by Eco-coat (Tin-Zinc Coated). ? Indian Steel Makers are yet to offer alternate solution

Need for technology up-gradation by Local Steel Manufacturers.

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Expectations from Indian Steel Mills - Quality

Expectation from Steel Mills

? Consistency in surface quality for Skin panel applications ? Reduced rejection for manufacturing of Auto grade Steel, especially Skin panels ? Close dimensional tolerances to be maintained ? Defect free supplies ? Packaging improvement and improve handling during transit

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Expectations from Indian Steel Mills - Cost

Too much price fluctuations within short span of 6 months

Rs/Kg

Expectations from Steel Mills

? Stable prices ? Long term price contract Half-yearly / Annual

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Expectations from Indian Steel Mills - Delivery

1300000 50.00

Average Steel Price (Rs/Kg) Production Vol

1200000

48.00

1100000

46.00

44.00 1000000

Production Volume

42.00 900000

40.00 800000

700000

600000

500000

Supply issues and capacity constraint from Steel mills

Jun-07 Jun-08 Jun-09 Jun-10 Aug-07 Aug-08 Aug-09 Aug-10 Jun-11 Aug-11 Oct-07 Oct-08 Oct-09 Oct-10 Apr-07 Apr-08 Apr-09 Apr-10 Dec-07 Dec-08 Dec-09 Dec-10 Apr-11 Oct-11 Dec-11 Feb-08 Feb-09 Feb-10 Feb-11 Feb-12

38.00

36.00

34.00

32.00

400000

30.00

Expectations from Steel Mills

?Assured supplies inline to OEM production growth and irrespective of price fluctuations in market. ? 100% Conformity to delivery schedules and adhere to JIT supplies. ? Increase in reliability in case of single source supplier ? Low inventory at Vendor end and at OEMs ? Short Ordering lead time. ? Coming closer to OEMs and Vendor plants through Service Center/Warehouse

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Rs/Kg

Summary

Summary

? High Tensile : Higher tensile material usage increasing -> Indian steel Mills to develop technology and localise the imports. ? GA : Anti corrosion leading to more and more GA usage -> Require more sources to cater increased requirements. ? Thin Section HR : Increase availability for CR-> HR conversions ? Fuel tank material : Indian steel mills yet to offer such product.

? Stable and long term pricing.

?100% Conformity to delivery schedules and adhere to JIT supplies. ? Short ordering lead time and low inventory at customers ? ? Consistency in surface quality for Skin panel applications ? efect free supplies

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Thank You

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

Maruti action on Antirust

GA Usage of 15% consist of following areas

1

CURRENT GRADE JSC270CC JSC270DC-2 JSC270DC-2 JSC270DN JSC270DU JSC270DU JSC270EN JSC340PN JSC440WN JSC590RN JSH270CN-P JSH270DN-P JSH440WN-P PROPOSED GRADE JAC270CN-45/45 JAC270DU-3-45/45 JAC270DN-2-45/ JAC270DN-45/45 JAC270DN-45/45 JAC270DU-45/45 JAH270EN-45/45 JAC340PN-45/45 JAH440WN-45/45 JAC590RN-45/45 JAH270CN-45/45 JAH270DN-45/45 JAH440WN-45/45

2

4

8

3 5 6 7 4

1. 2. 3. 4. 5.

Cowl Upper Front Lower Cross Member Floor Side Member Side Sill Inner – 1 & 2 Seat Belt Reinforcement

6. 7. 8.

Rear Side Member 3rd Cross Member Fuel Lid

International Conference 2012 : Indian Steel Industry : Challenges & Opportunities

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